Considerations To Know About automotive industry

By combining the industry’s longest functioning aftermarket tracking research (CCAMS) with One of the more robust segmentation resources from the industry, Claritas’ PRIZM Leading, we will be able to target the correct people in the ideal places, at a amount of granularity Beforehand unattainable.

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Demographics represent an integral element of sector research. Identifying and prioritizing important demographics is what requires advertising and marketing research to the subsequent stage and can let you greater provide your current buyer base and increase potential development.

Irrespective of whether a DIY or even a DIFM client, IMR will let you understand who's acquiring your services, what channels and stores throughout the channel they purchase from and why, the way you Evaluate for the Levels of competition and when during the auto life cycle you get their company.

Your installer consumers make various brand and provider getting choices according to the repair they’re accomplishing. Learn the way IMR’s category research will let you fully grasp this vital consumer phase.

These investments correlate with the fast progress of the electrical light-weight car (EV) industry. China and The usa are between the industry leaders During this sector, with click here new electric powered car or truck registrations escalating by 36 p.c year-more than-year in China in 2023.

The CAR Breakfast Briefings are an educational sequence, lesser compared to the flagship Administration Briefing Seminars, While using the exact same intent of educating industry individuals, media and most of the people, on numerous types of rising industry subject areas.

The normal number of provider technicians at impartial maintenance retailers was up in 2015, as compared to precisely the same period of time in 2014, according to IMR’s Mend Store Tracking Examine. …

In July 2022, we spoke with 500 independent automotive fix stores regarding their buy frequency and use of personal label brands as well as the reasons why they use non-public …

Chasing right after competitors with out a apparent, dedicated eyesight that leverages the OEM’s strengths can cause inconsistent and ineffective strategies.

Timeline: The site is anticipated being operational this year, with vehicle output delayed until finally Oct 2027.

The 2025 clearly show can even attribute a driving demo called the “EV Experience” where by attendees can sit alongside a professional driver and traverse through an indoor keep track of in several EV designs.

Automotive Dive dug deep into these developments as Portion of its yearly industry outlook bundle. Go through the stories beneath To find out more with regards to the calendar year in advance.

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